What’s the difference between WaitroseDeliver and Ocado?

  • Hunting around for different grocery offers today got me thinking:  what’s the difference between Ocado and Waitrose Deliver? 

    Katy from Waitrose Customer Services explains “The Waitrose Deliver service is only available in 94 Waitrose branches at present, however do have plans to roll out more branches and will promote this in the relevant branches near the time of launch. Customers wishing to check if we deliver in their area can enter their postcode on our website www.waitrosedeliver.com

    Ocado supply Waitrose products online and their website is www.ocado.com Although the assortments differ, both of the services offer the same quality produce you would expect from a Waitrose branch and the same quality of customer care.

    The full post can be found here: http://www.waitrose.com/forum/default.aspx?g=posts&t=1108

    Marie, website editor for Waitrose.com explains: “WaitroseDeliver and Ocado are part of a range of services designed to make shopping at Waitrose even easier. You can order online and choose groceries direct from your local store, or choose from the selection available from our partner Ocado.

    With WaitroseDeliver, order your groceries online and you’ll find the same choice of products as you’ll find in your local store. Choose from our award winning fresh food service counters including fish, meat and delicatessen. Your personal shopper will then pick and pack your order in your local store ready for delivery direct to your door. With Ocado you can choose from a wide range of Waitrose products with their easy to use website. Your order will be picked and packed by the Ocado team and delivered to your door at a time to suit you.

    With WaitroseDeliver you can leave your personal shopper a note, to tell them how you want them to shop for you. Our service counters allow you to select exactly the amount you need by ordering by the kilo and you can also order other fresh items such as loose bread, fresh flowers plus party and celebration food from WaitroseEntertaining, our flexible food ordering service.

    With WaitroseDeliver you’ll find all the same prices and money saving offers that you’ll find in your local store. Ocado prices are similar to Waitrose. There may also be different offers on certain items.”  The full post can be found here: http://www.waitrose.com/forum/default.aspx?g=posts&t=323

    So in a nutshell:

    • You order your shopping online with both WaitroseDeliver and Ocado
    • WaitroseDeliver items are picked and packed for you by a member of your local Waitrose store and then delivered to your door.  Customers recieve the benefit of instore promotions and pricing.  Similarly Tesco, Asda and Sainsbury’s largely operate a pick-in-store model.
    • Ocado items are picked and packed for you by an Ocado team member in a warehouse and then delivered to your door.  Customers recieve the benefit of Ocado promotions and pricing.   Many people think Waitrose fully owns Ocado, however it only has a minority stake and a distant one at that. As a result Ocado can charge its customers exactly what it wants under competition law.(http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5136317/Ocado-undercuts-Waitrose-starting-an-online-supermarket-price-war.html)
    • Waitrose is owned by the John Lewis Partnership.  29% of Ocado is owned by the John Lewis Pension Fund.
    • Products, prices and promotions may differ between the Ocado Warehouse and the local Waitrose store. 

    Ocado employs more than 3,000 staff and processes on average 12,000 orders a day, offering almost 16,000 lines. It has about 150,000 active users of its service.


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